Funny Announcement Endings for School Intercom
We humans, hate it when we are not able to complete a mental loop inside our head. This is why cliffhangers work so well. We can't help but look at the next segment to close out that cliffhanger. And this is precisely why the curiosity subject line works extremely well. These are interesting email subject lines that just work. But only if done right (even bad cliffhangers suck and result in cancellation of TV shows!). There are some really good email stats showcasing the power of eye-catching subject lines as well. Feel free to A/B test the techniques we'll explore in this post within your subject lines for an optimal open rate and conversion ratio. You can make your readers curious with your subject line by asking a question or promising something interesting within the email. You can use this formula: Here's Why We [Something Awesome] Example: Here's why we are giving 100 Teslas away.. Here are a few of the highest converting curiosity email subject lines. What is FOMO? FOMO Stands for Fear of missing out. FOMO (Fear of missing out) is a very powerful trigger and if used in a smart way can improve the email opens of your next email marketing campaign by a huge margin. This is one of the classic psychological principles, and probably one of the most effective ones. We can use this to create scarcity and urgency for our offers. In fact use of words like "urgent", "important", "expires" have a track record of improving open rates. Just make sure this subject line is used for a real scarcity (not one that resets every time). Also, overusing the FOMO can decrease its value and result in people not taking the emails seriously. Formula: [Action] Now Before It's Gone Example: Download This for Free Now before It's Gone So, if you are looking for FOMO emails subject lines means here are few examples: As a marketer, it is one of your main jobs to understand your customers and know their pain points. And you should constantly be on the look out for more pain points, and ways to help them out with your solution. In these types of subject lines, we use those pain points to bring out the pain in the reader and then offer a solution within the subject line. Know that the pain point you're addressing must be a major one for your customer. This is where the practice of segmenting the list according to the type of customer helps! If you're giving a solution to a pain point within the email, you can use the formula: How To [Achieve Desired Result] Example: How To Make Millions by Losing Money Here are a few subject lines incorporating the pain points: No matter how good of a marketer you are, you're gonna have a few people who will stop engaging with your emails. Added to that, there will be people who will drop off your sales funnel, abandon their carts or jump off in between a webinar. In such cases, we send them emails in an attempt to grab their attention and get them back into the sales funnel. If you have an eCommerce Store, you can literally 3X your sales with cart abandonment emails. These subject lines primarily tend to overcome an objection which the customer might be facing, offer an exclusive deal which makes it easier for the customer to buy, or simply generate more FOMO. Here are a few examples of retargeting/re-engagement subject lines: In a large crowd, a genuinely funny person automatically grabs our attention. The same thing applies to our crowded inboxes. Answer this honestly: When has it ever happened that you found a genuinely funny subject line in your inbox and you didn't open it? Probably never (unless you have a vendetta against humor!). While funny email subject lines are a great way to grab attention and get opens, you need to make sure they will resonate with your audience and not go on the offensive side. Doing that can result in an immediate backlash and a loss of subscribers. Here are examples of funny email subject lines: As a marketer, you're probably no stranger to the fact that social proof is a huge booster for engagement and sales. People like to do what other people are doing. It makes the brand more relatable and improves trust. This same principle when incorporated within the email subject line can make a huge impact to your opens. Try to highlight a major objection and how a customer is overcoming it using your product. You can use the formula: How Lessons [I/We] Learned [Action You Took] Example: How I Grew My Business to 10k/mo in 90 days A part of what makes us human is our desire for love and acceptance by other fellow humans. Everybody takes a little too excessive pride in ourselves and our abilities from time to time. We can use this human tendency to our advantage and capitalize on our audience's vanity. Be sure that you don't go overboard with this. A little too much and people consider it spammy. Your job in this one is to provide something that makes the reader look better or look worse than her peers. Humans are a sucker for good offers. You can call it greedy, but I'm pretty sure you'd also find it really tough to pass up on a crushing offer for a product you're interested in. A good offer packaged in a sweet subject line can be a game changer for your brand. There's a reason why sales, discounts and offers work so well in your subject line. Additionally, these types of emails get higher CTRs as well. This is because the people who are interested enough to open them email are highly likely to be interested in the actual offer as well. Humans don't want to work. Period. They are a lazy bunch. Even the "workaholics" among us would check out a quick hack or a shortcut that can make them get to where they want faster. You can use this to your advantage. You can offer a quick cheat sheet or a resource that will help your subscribers get some result really fast. And frame the subject line accordingly that makes the user want to check out the resource. For example: If you're giving a step-by-step guide to achieve a result, you can use this formula: [Ebook] Step by Step guide to [achieving a result] It's a pretty well known fact that personalised emails perform MUCH better than non-personalised ones. And similarly, personalised subject lines perform much better. In fact, according to a study in 2015, emails with a person's name in the subject line got 29.3% more opens! But don't worry, you don't have to use your subscriber's names to personalize the subject line. The person's location, time zone reference, events in the area work too! Additionally, you can also use casual language or share something personal and relatable with your audience. MailChimp did a subject line analysis, where they analysed 40 million marketing emails. The analysis found that descriptive and to-the-point email subject lines had the highest open rates. Yes, simple subject lines that are perceived as "boring" in the industry tend to get really high opens. So why do we all not just send straightforward emails? What was the point of the whole article above? Formula for writing a to-the-points subject line: [Number] Lessons [I/We] Learned by [Action You Took] Example: 100 lessons I learned by Vlogging for 3 years The thing is, these straightforward subject lines are only to be used once in a while. And your other emails have to be a value bomb! This will make your subscriber used to opening your emails, thanks to the awesome value inside them. And when the to-the-point subject line arrives, they would be so happy with your content already that they would gladly open your emails. We are compelled to answer questions. When we see a sentence with a question mark at the end, our brains automatically go to find an answer or at least think about what's being asked. You can use this to your advantage in your email subject lines. Questions aren't just a great way to get your subscribers thinking about something specific; they also feel incomplete on their own. This means that your readers are likely to feel inspired to open your email in an attempt to find the answer. There's another reason subject lines with questions in perform well. When you pose a question, your subscribers might not have thought about it at all - but guess what? Now they're thinking about it. Questions steer people's minds in a specific direction without forcing them into something they don't want to be forced into. Take a leaf out of Strong Women, Strong Girls' book and ask your subscribers a question that either they want to answer or that will get them thinking. They ask their readers "Who Was Wonder Woman's Role Model?" When you're watching your favorite show on Netflix and it ends on a cliffhanger, you can't help but watch "just one more episode". The cliffhanger concept is incredibly powerful as people want to know what happens next. As humans, we don't like the unknown and we'll do anything within our power to actually find out what's happening. This is why using a cliffhanger in your subject line can be a great way to encourage your subscribers to click through into your emails. The easiest way to do this is to make only half the subject line readable and then tack on ellipses at the end to force readers to open up to read the end of the sentence. GetResponse: "Welcome to the crew! Join us inside the…" Etsy: "Bring these home…" Photobox: "Pair your wall art with this…" Opodo: "Time is running out…" To make your subject lines more impactful, it's important to convey the correct message but also use the correct words according to the intensity of the message. That's where a set of power words can come in handy. Here are some examples: You can see a full collection here. We have also listed down the words to avoid so your emails don't land in spam. If you want to become better, you need to keep learning from some of the top people in your space. Thanks to the internet, we now have so many people to learn from right at our fingertips giving us top notch information. Listed below are some of the top subject lines from a few of our favorite influencers in the marketing industry. Looking for subject lines for your upcoming flash sale? Winter Email Subject Lines: Warm up the winters with these winter email subject lines. Summer Email Subject Lines: Use these email subjects lines for your summer sales. I hope this massive list helped you out and gave you the inspiration you needed to write your own subject lines. Now it's your turn. What are some of the top subject lines that you've come across and love that would make an awesome addition to this list? This list is, and always will be, a work in progress. Post your favorite subject lines in the comments below, and I'll surely add them into this article. Curiosity Driven Email Subject Lines
FOMO Email Subject Lines
Email Subject Line Addressing Pain Points
The Re-engagement/Retargeting Email Subject Line
Funny Email Subject Lines
Social Proof Email Subject Line
Self-Love Email Subject Line
Email Subject Line With a Great Offer
Procrastinator's Email Subject Line
Personalised Email Subject Line
To-The-Point Email Subject Line
Question Subject Line
Cliffhanger Subject Lines
Action Words For Email Subject Lines
Bonus Section: What the Top Influencers are Sending
Neil Patel
CopyBlogger
Social Triggers
Flash Sale Subject Lines
Seasonal Subject Lines
Conclusion
Source: https://www.sendx.io/resources/email-subject-lines-collection
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